Creative Brief — the seeds productions.

Creative Brief.

Please take a moment to answer the following questions so we can gain a better understanding of your organization and what you do.

Name

First Name

Last Name

Please give a brief overview of your organization & services.

What are the core values of your organization?

What problem are you solving for customers? How do you seek to enhance their lives? What are their goals and how do you meet them?

What are the existing solutions, and what sets you apart from the competition? What makes you different? Why should people choose your product or service over anything else?

What are some of the most common objections you hear?

When someone pushes back or decides not to buy, what reasons do they give?

What is your main objective for the video(s)?

In other words, what is the single most important thing you want this video to accomplish?

How would you describe the tone or voice of your organization?

Who is the target audience for the video?

Describe the persona(s) and demographics of your potential viewers.

What are the key benefits you’d like to highlight?

What are your organization's future goals?

What is the call to action?

What do you want viewers to do after watching the video?

Where do you plan to showcase your video(s)?

Instagram

Facebook

Youtube

Company Website

Other

Are there any links to other videos you'd like to share for inspiration?

What is the timeline or ideal completion date for your video(s)?

YYYY

Do you have a budget in mind for this project?